American entrepreneur Alexis Ohanian has expanded his footprint in the fast-growing tech-driven golf space, investing $20 million in a new franchise within the upcoming women’s competition linked to the TGL.
The league—founded by golf icons Tiger Woods and Rory McIlroy—is preparing to launch its women’s counterpart, the Women’s Technology Golf League (WTGL), expected to debut later this year.
Building a Golf Investment Portfolio
This marks Ohanian’s second investment in the TGL ecosystem. He previously co-invested in Los Angeles Golf Club alongside his wife, tennis legend Serena Williams, and her sister Venus Williams.
The broader league has already demonstrated strong commercial appeal:
- Minority stakes in franchises have reportedly reached $100 million valuations
- Other teams have secured investments exceeding $90 million
Ohanian emphasized the transformative potential of the format:
“It only takes a few generational talents on a big stage to completely change perception. Golf is on the brink—and this TGL format is perfect for the online generation.”
WTGL Gains Momentum
Ohanian is not alone in backing the women’s league. Arthur Blank—owner of the Atlanta Falcons—has also invested $20 million in a WTGL franchise.
The WTGL launch follows the successful rollout of TGL’s second season, as the league looks to replicate its indoor, technology-driven format in the women’s game.
A Broader Sports Investment Strategy
Ohanian and Serena Williams continue to build a diversified sports portfolio. The duo also acquired a stake in Toronto Tempo, the first Canadian franchise in the WNBA.
Williams has further expanded her business ventures alongside former elite athletes such as Pau Gasol and Tom Brady.
The Bigger Picture
With TGL blending technology, media, and sport, and WTGL aiming to extend that model into women’s competition, Ohanian’s latest investment highlights a clear direction: the future of sports is increasingly digital, fast-paced, and investment-driven.