Royal Air Maroc has taken on the role of title sponsor for a new French BtoB circuit that combines golf and padel, aiming to connect professionals within a high-end CSP+ audience. The competition, named Royal Air Maroc Golf & Padel Cup, is organized by Padel+ Agency and Agence Swing.
The circuit will include nine stages across France, culminating in a grand finale in Marrakech, Morocco. “The idea was to bring together two sports with overlapping participant profiles, particularly CSP+,†explained Loïs Peaudeau, project manager at Padel+ Agency.
The event is designed to generate networking opportunities for participating companies. Supporting partners include Wilson, Champagne Jeeper, and Maison Kaviari. Each stage has an estimated budget of €10,000. While no prize money is offered, winners will receive an exclusive trip to Marrakech.
2026 Stages:
- April 28 – Bordeaux
- May 19 – Toulouse
- May 22 – Strasbourg
- May 29 – La Rochelle
- June 25 – Paris
- September 4 – Lille
- September 11 – Lyon
- September 25 – Dijon
- October 8 – Nice
The Royal Air Maroc Golf & Padel Cup represents a new model of corporate sports engagement, blending high-end leisure sports with professional networking in a dynamic BtoB environment.