Six billion people are expected to follow at least part of the 2026 World Cup, and for a brief period the way fans search for information is behaving more like the pre-AI internet than anything seen in recent years. The key difference is a rare gap in Google’s AI Overviews. Only around 5–10% of football-related…
The 2026 FIFA World Cup has drawn attention not only for the action on the pitch, but also for the vast security infrastructure operating behind the scenes. Legal scholars and technology experts are now raising questions about what happens once the tournament is over. Across North America, advanced surveillance systems have been deployed to ensure…
Wimbledon is taking its digital strategy to the next level for the 2026 Championships, unveiling a series of AI-powered innovations designed to offer fans a more immersive and interactive viewing experience. Developed in partnership with IBM, the new features include a Key Moments tool, an upgraded Likelihood to Win model and an enhanced Match Chat…
The 2026 FIFA World Cup in the United States has evolved beyond football, becoming an unexpected international social phenomenon, with dating app activity soaring across host cities. Tinder has reported a significant spike in engagement during the tournament, with international user activity rising by an average of 47% across the 16 World Cup host cities…
Corporate wellbeing platform Wellhub and Erakulis, the wellness app founded by Cristiano Ronaldo, are joining forces to launch “Team Wellbeing,” an initiative designed to encourage healthy habits in the workplace. The program builds on their September 2025 partnership and introduces a structured habit-based system. Employees who activate the Erakulis app will receive an exclusive Cristiano…
The Racing Bulls Formula 1 team has announced a new partnership with customer relationship management company Salesforce aimed at improving fan engagement and streamlining team operations through artificial intelligence. At the centre of the collaboration is Salesforce’s Agentforce 360, a portfolio of AI solutions integrated into the company’s cloud-based Slack platform. The technology will be…
As the 2026 FIFA World Cup unfolds across North America, a major real-world test for blockchain technology is happening quietly behind the scenes. FIFA has partnered with the Avalanche network and Modex to launch a secure ticketing model designed to eliminate long-standing issues like automated buying bots, counterfeit listings, and skyrocketing secondary-market prices. Through its…
Formula 1 has locked in a long-term global strategic partnership with live-entertainment technology platform Fever to completely revamp its worldwide ticketing ecosystem. Under the five-year agreement, which officially commences for the 2027 season and beyond, Fever joins the motorsport giant’s commercial portfolio as an Official Supplier. Harmonizing Global Ticket Distribution As international demand for live…
Spanish soccer’s top flight, LaLiga, has announced an expansion of its partnership with technology giant Google as it intensifies efforts to combat audiovisual piracy and protect the value of its media rights. The two organizations collaborated throughout the 2025-26 season to address the growing threat posed by illegal streaming. According to LaLiga, that cooperation led…
A photo from the 2026 FIFA World Cup has sparked an unexpected discussion about how football communicates on the pitch. The image, which quickly gained traction on social media, shows Japan’s coaching staff holding up a tactical board displaying a large “45” to relay instructions to players. The scene prompted a wave of reactions online,…
