Major League Soccer (MLS) has made a historic move by signing a multi-year partnership with Polymarket, becoming the first soccer league to integrate prediction market insights into its fan engagement strategy.
Under the deal, Polymarket becomes the Official and Exclusive Prediction Market Partner of MLS, the MLS All-Star Game, MLS Cup, and the Leagues Cup. The partnership aims to develop new digital experiences and content, allowing fans to interact with real-time data and market-driven insights.
While the NFL and PGA Tour have hesitated due to regulatory concerns, MLS is leaning into the platform’s ability to operate legally across all 50 US states under federal derivatives regulation.