Sports data powerhouse Genius Sports has officially entered into a definitive agreement to acquire Legend, a global leader in sports gaming media, for a total consideration of up to $1.2 billion. This acquisition aims to merge Genius’ official sports data (including NFL and EPL rights) with Legend’s massive audience reach.
Strategic Integration and Fan Hub
The deal will integrate Legend’s proprietary betting odds platform into Genius’ FanHub sports advertising ecosystem. With Legend boasting 320 million visits in 2025 from 118 million unique users, Genius Sports is now positioned as a unique entity operating at scale across official data, media, and advertising.
Financial Breakdown: $1.2 Billion Transaction
Upfront Payment: $900 million ($800 million in cash and $100 million in stock).
Earnout: Up to $300 million based on performance targets related to profitability and cash flow.
Genius Sports acquires Legend $1.2BFollowing the deal, Genius has raised its 2026 revenue guidance to approximately $1.1 billion, aiming for $1.6 billion by 2028.
CEO Perspective
Mark Locke, CEO of Genius Sports, emphasized that the deal “supercharges fan monetization” and builds a “fully integrated network” that will drive higher margins and stronger free cash flow.