AC Milan has officially announced a groundbreaking multi-year partnership with Al Hammadi Holding, marking the first time in history that the club’s famed MilanLab will operate outside of Italy. As one of the premier healthcare providers in Saudi Arabia, Al Hammadi Holding will serve as a key regional partner, making MilanLab a central pillar of a new international scientific project.
A New Era for MilanLab 2.0
Originally established in the early 2000s, MilanLab was a pioneer in using data analysis to optimize athletic performance. Following a significant scientific renewal in 2021, the lab now utilizes modernized methods for data collection and analysis to enhance both medical management and on-field results. Through this partnership, Al Hammadi Holding will adopt MilanLab’s specialized methodologies and protocols to foster a high-level scientific culture in the Kingdom.
Strategic Alignment with Saudi Vision 2030
This collaboration is strategically designed to support the goals of Saudi Vision 2030, a national initiative launched in 2016 by Crown Prince Mohammed bin Salman. By introducing MilanLab’s elite sports medicine expertise, the partnership aims to:
Advance Sports Medicine: Contribute directly to the growth and sophistication of the Saudi healthcare and sports sectors.
Promote Wellness: Support national objectives focused on health, well-being, and professional skill development.
Expertise Transfer: Develop local professional talent through the implementation of proven AC Milan scientific protocols.
Expanding the Rossoneri Footprint in the MENA Region
The deal reinforces AC Milan’s aggressive expansion strategy across the Middle East and North Africa (MENA). This latest venture joins a growing list of regional milestones, including:
Casa Milan Dubai: The opening of the club’s regional headquarters in the UAE in 2023.
AC Milan Academy Jeddah: A new talent development center set to launch in Saudi Arabia in 2025.
Global Partnerships: Continued synergy with major regional brands such as Emirates, SIRO, and CFI Financial.