Juventus has announced a strategic partnership with UniCredit, focusing on its digital-only banking brand, buddy. The collaboration aims to merge financial services with fan engagement, targeting younger and digitally-native audiences.
Key Highlights:
- Dedicated Ecosystem: Supporters will have access to a “buddy for Juventus” section within the app, linking everyday banking with football-related perks.
- 24/7 Support: The service offers app-based banking supported by round-the-clock chat assistance.
- Strategic Alignment: Both organizations emphasize a blend of tradition and innovation to bring the club closer to its global community.