Korona Kielce has entered into an innovative partnership with Polish television channel Remonty TV to lead renovation works at its home ground, EXBUD Arena.
The stadium, which has a capacity of around 15,000 and originally opened in 2006, is set to undergo a series of upgrades aimed at modernizing its facilities and improving both functionality and aesthetics.
Project Details
The collaboration leverages Remonty TV’s extensive network in construction and design. The channel works with thousands of partner companies, providing access to modern materials, interior design expertise, and construction resources.
The first phase of the renovation will focus on transforming the stadium’s conference room into a state-of-the-art facility, with ambitions to make it one of the most modern conference spaces in Poland.
Work is scheduled to begin in June during the off-season, allowing construction to proceed without disrupting matchday operations.
Strategic Vision
Korona Kielce’s leadership has described the initiative as a broader effort to reposition the stadium as a multifunctional, modern venue. The club aims to create a facility that not only serves sporting purposes but also supports business events, sponsorship activations, and media exposure.
A notable figure in Polish television, Zygmunt Chajzer, will serve as the public face of the project, helping promote the collaboration and attract additional partners.
Commercial & Sponsorship Angle
The club is actively inviting local businesses and sponsors to participate in the redevelopment project. In return, partners will gain visibility through national media exposure and branding opportunities within the renovated spaces.
According to club officials, the redesigned conference room will include unique visual elements and branding features, positioning it as both a functional space and a showcase for the club and its partners.
Broader Impact
This partnership highlights a growing trend in sports infrastructure development, where clubs collaborate with media and specialized content brands to unlock new forms of funding, expertise, and visibility.
By combining entertainment media with stadium development, Korona Kielce is exploring a hybrid model that blends commercial partnerships, content-driven promotion, and facility modernization—potentially serving as a template for similar projects across Europe.