Milan is taking center stage. Ahead of the Milano Cortina 2026 Winter Olympic Games, AC Milan has unveiled its latest strategic brand activation, “Welcome to Milan.” The campaign positions the Rossoneri not just as a football club, but as a global cultural ambassador for the city.
With the Opening Ceremony set to take place at the iconic San Siro, AC Milan is leveraging its international platform to showcase the city’s readiness for the world’s largest multi-sport event. The content features stars from both the men’s and women’s first teams, alongside club legend Zlatan Ibrahimovi?, who has been confirmed as a participant in the Olympic torch relay.