Amazon Türkiye has upgraded its partnership with the Volleyball Nations League (VNL), becoming the Title Partner of the tournament’s Türkiye stop for the 2026 season.
The agreement, announced by Volleyball World, expands on a first collaboration in 2025, when Amazon Türkiye entered sports sponsorship for the first time as an Event Partner during the women’s preliminary phase in Istanbul.
Under the renewed deal, amazon.com.tr will gain increased brand visibility across weeks 1 to 3 of the VNL calendar, aligning with the مباريات of the Turkish national teams and strengthening engagement with local fans.
The partnership reflects volleyball’s growing commercial and cultural importance in Türkiye. The sport has seen sustained momentum, driven largely by the success of the women’s national team, one of the leading القوى in global volleyball and runners-up at the 2025 FIVB Women’s World Championship.
This rise has translated into media growth, with VNL broadcast coverage in Türkiye increasing by 63% to nearly 400 hours during the 2025 season. The women’s national team also reached the quarter-finals, further boosting visibility and fan interest.
Through the expanded agreement, Amazon Türkiye is expected to play a more prominent role in enhancing the fan experience and activating around both the women’s and men’s competitions during the VNL in Türkiye.