Carlos Alcaraz has partnered with Infosys as a global ambassador, in a deal centered on artificial intelligence and data-driven performance in tennis.
The agreement will see Infosys develop advanced analytics tools and a dedicated application to support Alcaraz’s match preparation and in-game decision-making. The collaboration also extends beyond performance, with joint social initiatives involving the player’s foundation.
Infosys continues to deepen its footprint in tennis, where it already partners with major properties including the ATP Tour and Grand Slam events such as Roland Garros and the Australian Open.
At 22, Alcaraz is not only one of the sport’s top-ranked players but also among its most commercially valuable, strengthening Infosys’ strategy of aligning with globally recognisable athletes to scale its brand in sports technology.
The deal highlights a broader trend of tech companies embedding AI solutions into elite sport, turning athlete partnerships into platforms for both innovation and brand storytelling.