The Turkish Basketball Federation (TBF) and Garanti BBVA have officially renewed their partnership for another five years, marking a quarter-century of collaboration. This 25-year bond stands as one of the most stable and long-running sports sponsorships in Turkish history.
At the signing ceremony in Istanbul, TBF President Hidayet Türkoğlu and Garanti BBVA CEO Mahmut Akten celebrated the strategic depth of the alliance, which covers the Main Sponsorship of all National Teams.
Key Highlights of the Agreement:
- 25 Years of History: The partnership began in 2001 and has successfully created iconic brands like “12 Dev Adam” (12 Giant Men) and “Potanın Perileri” (Fairies of the Basket).
- Beyond Sponsorship: Both leaders emphasized that this is a “strategic journey” aimed at developing basketball from grassroots to the elite national level.
- Community Impact: Garanti BBVA views this as a long-term investment in society, focusing on team spirit, discipline, and empowering youth through sports.
“Turkish basketball is building a stronger and more sustainable structure today, and Garanti BBVA is one of the most important strategic partners in this vision,” said Türkoğlu.