Al Ahli Club Company has officially extended its partnership with Cenomi Centers, the leading developer and operator of lifestyle shopping destinations in Saudi Arabia, through 2031. This long-term renewal follows the successful collaboration first established in December 2024.
Strategic Stability and Brand Visibility
The agreement is a cornerstone of Al Ahli’s strategy to ensure financial sustainability. The Cenomi Centers logo will continue to hold its prominent position on the back of the first-team jersey, providing high-impact visibility during Roshn Saudi League matches and international competitions.
Expanding the Fan Experience
The partnership goes beyond traditional branding by integrating the club into the daily lives of its supporters
- Retail Footprint: Official Al Ahli stores will continue to expand across Cenomi Centers’ 21 locations, offering merchandise for all age groups.
- Interactive Engagement: Shopping centers will serve as permanent fan zones, featuring marketing initiatives and interactive experiences that extend the club’s presence far beyond the stadium.
- Global Standards: The deal reflects Al Ahli’s transition toward an integrated business model that mirrors international best practices in sports management.
Fabrice Bocquet, who was recently appointed as Al Ahli’s Chief Executive Officer in January 2026, oversaw the finalization of this extension as part of his mission to strengthen the club’s organizational and commercial structure.