In a move that underscores the immense commercial gravity of Sergio Perez, the Cadillac Formula 1 Team has landed América Móvil as a major partner for its 2026 debut. The deal brings three of the world’s most recognizable telecommunications brands—Telcel, Infinitum, and Claro—to the team’s car and paddock presence.
The “Checo” Factor
The partnership was directly influenced by Perez’s move to the American outfit. América Móvil, led by the Slim family, has backed Perez since his early racing days, and their transition to Cadillac reinforces the driver’s role as more than just a racer, but a massive commercial engine.
- Global Reach: América Móvil operates in 22 countries, providing Cadillac with instant marketing infrastructure across Latin America and the U.S.
- Authenticity: By partnering with brands already familiar with the F1 paddock, Cadillac gains immediate “commercial legitimacy” as a new entrant.
Building the 2026 Grid
Cadillac is quickly assembling a powerhouse roster for its inaugural year. Perez will be paired with Valtteri Bottas, creating the most experienced driver duo on the 2026 grid with over 500 combined race starts.
While Cadillac is currently seeking a title sponsor (with an asking price of roughly $70 million), the team has opted for a “fewer, bigger, better” partnership strategy. Alongside América Móvil, the team has already secured:
- Tommy Hilfiger (Official Apparel)
- Jim Beam (Official Spirits)
- Tenneco (Official Technical Partner)