The DFB aims to professionalize its sponsorship sales and partner management through this digital transformation. By integrating the KORE platform, the association can now manage the entire lifecycle of a sponsorship—from inventory planning and pricing to real-time reporting and activation tracking.

Key Strategic Objectives

• Centralization: All rights, assets, and availability are now housed in one system, providing a 360-degree view of the DFB’s commercial portfolio.
• Performance Analytics: The platform allows for precise valuation of assets and efficiency tracking on a per-contract level.
• Forecasting: Improved revenue predictions and market analysis help the DFB identify untapped potential in specific categories and regions.
• Partner Transparency: Integrated reporting tools ensure sponsors receive documented proof of deliverables and the impact of their activations.

Henning Wegter, Director of Partnerships & Sales at the DFB, emphasized that this collaboration will optimize sales processes and strengthen long-term relationships with corporate partners through increased transparency and professionalization.