Lacoste has entered the growing padel equipment market with its first full collection, combining two padel racquets with footwear, bags and technical apparel. The range launches in Lacoste stores across Europe from September 24, with wider international distribution to follow.
The move gives Lacoste a new position in padel while leveraging expertise already available within its wider group. MF Brands Group, which owns Lacoste, acquired an 80 percent stake in Major Sports, the parent company of Tecnifibre, in 2017.
That relationship means Lacoste is not entering padel from scratch. Tecnifibre already had experience in padel equipment before the acquisition and has also handled global distribution of Lacoste performance tennis and golf products since the Spring/Summer 2022 season across roughly 70 countries.
The first result of that integration is a pair of Lacoste-branded padel racquets engineered by Tecnifibre.
Two racquets at €250 and €350
The flagship L.MAX weighs 360 grams and uses an 18K carbon construction with a diamond-shaped head. It features X-Speed perforation technology designed to reduce air resistance during the swing, X-Top protection around the head and a textured Spin Skin 3D striking surface.
Priced at €350, the L.MAX comes with a protective case and a collector ball.
The 345-gram L.SOFT is aimed at newer and improving players. It combines carbon and fibreglass in the same diamond-shaped design and retails for €250. It includes X-Top and Spin Skin 3D, but not the X-Speed system.
Both models sit firmly in the premium segment of a market where carbon padel racquets are widely available at significantly lower prices.
Lacoste’s bigger opportunity may be beyond equipment
Lacoste enters a competitive equipment landscape. Spanish specialists such as Bullpadel and Nox have established strong positions in Spain and Latin America, while Head, Babolat, Wilson and adidas are using their existing racquet-sports distribution networks to expand in padel.
Lacoste, by contrast, is entering with two premium racquets priced at €250 and €350, without an entry-level model or a touring professional attached to either frame.
The apparel and footwear opportunity is different.
This is where Lacoste’s longstanding tennis heritage gives the brand an advantage that specialist equipment companies cannot easily replicate. Its premium positioning can extend from the court into apparel, footwear and accessories.
The collection includes the AG-LT Ultra shoe and L-Paletero bag at €150 each, alongside a Sport Ultra Dry T-shirt at €70, shorts at €65 and a three-pack of socks at €30.
The padel strategy started before the racquets
Lacoste’s padel strategy actually began months before the launch of its first racquets.
On December 20, 2025, the company opened Club Lacoste Courchevel in the French Alps with two permanent padel courts, accompanied by a Lacoste x Courchevel apparel collection.
In other words, Lacoste’s first product connected to padel was clothing rather than equipment. The racquets arrived roughly nine months later.
That sequence points to a broader strategy. Rather than treating padel simply as another equipment category, Lacoste can use its existing tennis and golf positioning to build a premium padel ecosystem spanning apparel, footwear, accessories, equipment and physical experiences.
As padel participation expands, competition is increasingly moving beyond the technical specifications of the racquet itself. Lacoste’s entry is therefore less about simply adding another equipment line and more about transferring an established sports and lifestyle brand into a rapidly growing consumer category.