Uber has officially signed a partnership with the Brazilian Football Confederation (CBF), becoming the new mobility partner for Brazil’s national football teams. The agreement covers the men’s and women’s senior teams, as well as all youth categories.
Focus on Major International Cycles
Through this deal, the brand will be deeply integrated into the upcoming cycles of major international tournaments. This includes the 2026 Men’s FIFA World Cup in the United States, Mexico, and Canada, and the 2027 Women’s FIFA World Cup, which will be hosted in Brazil. The partnership also extends to domestic women’s competitions, such as the Brasileirão Série A1, the Copa do Brasil, and the Supercopa.
Brand Activations and Fan Engagement
Uber will have the rights to use the official logos and symbols of the Brazilian national team. Fans can expect a strong brand presence at training grounds, digital content collaborations, and exclusive fan experiences. Furthermore, Uber will participate in socio-educational initiatives through the CBF’s “Seleção Solidária” program and implement live marketing actions during official team travels.
A Growing Roster of CBF Partners
This move follows a recent trend of major brands aligning with the CBF. Uber joins Volkswagen, which recently returned as a sponsor after a decade-long hiatus, and the delivery giant iFood, which also secured a visibility agreement for training sessions, press conferences, and international competitions.