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Inter Milan has officially welcomed Coca-Cola as its new Official Soft Drink Partner. The three-year agreement also includes Powerade (a Coca-Cola Company brand) taking on the role of Official Sports Drink Partner. This collaboration is comprehensive, extending beyond the Men’s First Team to include Inter Women and the Inter U23 project, ensuring a presence across all the club’s major sporting divisions. Key Highlights of the Deal Duration: Three-year partnership. Brands Involved: Coca-Cola (Soft Drinks) and Powerade (Sports Drinks). Scope: Men’s First Team, Inter Women, and Inter U23. Exclusivity: Category exclusivity for soft drinks and sports drinks. Matchday Presence: Branding and product availability across San Siro, including hospitality areas and refreshment points.