Adidas has officially launched the new Boca Juniors third jersey for the 2026 season. This latest addition to the Xeneize collection draws deep inspiration from the vibrant urban art and cultural identity of the La Boca neighborhood.
Artistic Design and Details
The jersey features a clean white base as its canvas, adorned with dynamic blue and gold flags across the front. These graphic elements are a direct nod to the famous murals that line the streets surrounding the Bombonera.
Key details include:
- “DALE BOCA DALE”: This iconic chant is inscribed on the back of the neck, mirroring the typography found in local street art.
- Full Kit: The jersey is paired with matching white shorts and socks to complete the 2026 alternate look.
- Elite Technology: The professional version uses HEAT.RDY technology for peak performance, while the fan version features AERO READY for moisture absorption. Both are made from 100% recycled materials.
Star-Studded Launch
The promotional campaign features a blend of established stars and rising talents from both the men’s and women’s teams. Notable appearances include international figures like Edinson Cavani, Leandro Paredes, and Ander Herrera, alongside women’s team standouts such as Camila Gómez Ares and Belén Pokoracky.
Availability
The new kit is already available via the Adidas app, official web stores (BocaShop.com.ar), and the Bitega Xeneize flagship store, with a wider retail rollout expected shortly.