McDonald’s Extends Premium Partnership with RC Lens Until 2029 In a move that further solidifies its dominance in French football sponsorship, McDonald’s has officially signed a contract extension with RC Lens. The new agreement ensures the fast-food giant will remain a “Premium Partner” of the club through 2029. Key Highlights of the Deal: Kit Visibility: The iconic McDonald’s logo will continue to be featured on the back of the shorts for both the men’s and women’s professional teams. Strategic Growth: This extension follows McDonald’s existing role as the title sponsor of Ligue 1, showcasing a long-term commitment to the French football ecosystem. Regional Impact: By partnering with a historic club like RC Lens, McDonald’s maintains a strong local presence in the north of France.
McDonald’s Extends with Lens
