The Red Bull Italy SailGP Team has officially named H-FARM—Europe’s leading innovation and education hub—as its exclusive Purpose Partner. This collaboration is designed to propel the Italian team to the top of the Impact League, SailGP’s unique second leaderboard that rewards teams for their environmental and social contributions.
The Dual Race: Sport vs. Impact
SailGP is the only global sports league where athletes compete in two simultaneous championships:
- The Podium Race: High-speed F50 catamarans battling for victory on the water.
- The Impact League: A “purpose-driven” competition where teams earn points for sustainable behaviors, such as reducing carbon footprints, ocean conservation (Better Planet), and promoting gender equality and youth education (Better Sport).
“Powered by Nature, Guided by Humans”
Under this new claim, the partnership emphasizes that while wind and water provide the energy for racing, human responsibility and skill drive real change.
Key areas of the H-FARM x Red Bull Italy collaboration include:
- Educational Programs: Leveraging H-FARM’s “Sport Academy” to create curricula for Gen Z and Gen Alpha focused on sustainability and leadership.
- Innovation Lab: Developing measurable strategies to reduce energy consumption and waste during global SailGP events.
- Human-Centric Communication: Telling the stories of athletes like Jimmy Spithill as role models of resilience and discipline for the next generation.
Leadership Perspectives
Jimmy Spithill, CEO and Co-Owner of Red Bull Italy SailGP, met with H-FARM founder Riccardo Donadon at the Roncade campus to cement the deal. Donadon noted that SailGP’s data-driven, high-speed environment is the perfect laboratory for H-FARM’s vision of combining technology with human talent.
Gian Luca Passi de Preposulo, Chairman of the team, added: “With H-FARM, we are speaking the language of excellence and responsibility. We are building a different future, starting with the youth.”