Mavericks Hire CAA Sports to Lead Naming-Rights Search for 2031 Arena

February 12, 2026February 12, 2026| 11:41 am
Digital rendering of a modern basketball arena, representing the future home of the Dallas Mavericks.

Gemini said

The Dallas Mavericks have officially entered the next phase of their franchise evolution, announcing a strategic partnership with CAA Sports to secure a naming-rights partner and new corporate sponsorships. This move comes as the team prepares for its departure from the American Airlines Center when its lease expires in 2031.

Resetting the Roster: The Cooper Flagg Era

Under the ownership of Miriam Adelson and Governor Patrick Dumont, the Mavericks have undergone a radical transformation in early 2026:

  • The AD Trade: The team recently moved on from Anthony Davis, trading him to the Washington Wizards for draft capital and financial flexibility.
  • The New Face: The organization is now fully building around 19-year-old phenom and Rookie of the Year frontrunner Cooper Flagg.
  • The Strategy: By clearing Davis’s contract, the Mavs are positioning themselves for a high-spending “reset” as they move toward their new home.

The Battle for Dallas: Two Potential Sites

The Mavericks and the NHL’s Dallas Stars are set to go their separate ways in 2031 following a legal dispute over renovation costs at their current home. The Mavericks are focused on building a basketball-only arena and entertainment district, with a final site selection expected by July 1, 2026.

Current Site Shortlist:

  1. Downtown Dallas: A high-visibility urban site to keep the team at the city’s heart.
  2. Valley View Center: A North Dallas location off I-635, offering 30–50 acres for a massive “Sands-style” entertainment district.

Ownership Vision: Real Estate and Casinos

While Mark Cuban remains a minority owner, majority owner Miriam Adelson (net worth $37.9 billion) and the Sands Corporation are leveraging their expertise in global resort development.

  • The Long Game: Although Texas lawmakers remain resistant to legalizing casino gambling, the Mavericks’ move to a larger tract of land is designed to accommodate a future resort-style complex.
  • Global Branding: To further their international reach, the Mavericks will play two preseason games at The Venetian in Macao this October.

Quick Stats: The Mavericks’ Future Home

  • Projected Opening: October 2031.
  • Land Requirement: 30 to 50 acres.
  • Ownership Net Worth: $37.9 Billion (Adelson Family).
  • Current Home Value: The Mavericks were valued at $4.5 billion in 2025.
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