Joma and Brentford FC Launch Pioneering Co-Marketing Padel Collection

The new Hyper Pro HRD x Brentford FC padel racket featuring red and white stripes and club branding.

In a revolutionary “cross-sport” move, Joma Sport has unveiled the Hyper Pro HRD x Brentford FC, the first-ever professional padel racket designed specifically for a Premier League football club. Released on February 12, 2026, the collaboration bridges the gap between London’s football culture and the rapidly growing global padel community.


Design & Identity: The “Bees” on the Court

The racket features a bespoke design by renowned Spanish artist Laura Cubino.

  • Visuals: The design integrates Brentford’s iconic red, white, and black color palette, along with visual motifs synonymous with the “Bees.”
  • Target Audience: Specifically developed for Brentford fans who play active padel in West London’s urban clubs, allowing them to carry their club identity beyond the stadium.
  • Innovation: This is the first time a sports brand has transferred the full visual identity of a top-tier football club onto padel equipment.

Technical Specs: The Hyper Pro HRD 2026

As part of Joma’s high-performance 2026 collection, the Hyper Pro HRD is built for offensive, high-level players.