The Emirates Great Britain SailGP Team, led by sailing legend Sir Ben Ainslie, has inked a prestigious three-year partnership with the world-renowned hospitality brand Jumeirah. Under this new agreement, the Dubai Holding-owned luxury group officially becomes the team’s Global Hotel Partner, aiming to blend elite athletic performance with world-class hospitality across the SailGP global circuit.
The partnership is set to debut immediately at the upcoming ITM New Zealand Sail Grand Prix in Auckland. Jumeirah plans to leverage this collaboration to curate exclusive, high-end experiences for its guests and fans, targeting key global markets where both the hotel brand and the sailing series share a significant footprint. Sir Ben Ainslie highlighted that the alliance is built on shared values—precision, innovation, and a mutual commitment to ocean conservation—marking a new chapter for the British squad as they strive for excellence on and off the water.