The Turkish Football Federation (TFF) has officially announced a new two-year agreement with Sarıyer Kola, designating the leading domestic beverage brand as the Official Supply Sponsor for the Turkish National Teams.

The signing ceremony was held at the TFF Hasan Doğan National Teams Camp and Training Facilities, attended by TFF President İbrahim Ethem Hacıosmanoğlu and Oğuz Holding Chairman Hulusi Oğuz.

Partners on the Road to 2026

President Hacıosmanoğlu emphasized that corporate sponsorships are the “vital driving force” behind the national teams. He framed the partnership not merely as a commercial deal, but as a collaboration between institutions sharing common national values.

During the event, Hacıosmanoğlu also touched upon the Men’s Senior Team’s ambitious roadmap. The primary goal remains securing a “World Cup visa” for the 2026 FIFA World Cup, with critical upcoming matches against Romania and the winner of the Slovakia-Kosovo play-off.

A Domestic Investment in Sports

Oğuz Holding Chairman Hulusi Oğuz highlighted that Sarıyer Kola is a 100% domestically funded brand. He noted that the agreement represents a strategic investment in Turkish youth and the future of the sport.

With local production power and an innovative vision, the brand aims to provide seamless support to the “National Team family” throughout the two-year term.