Continuing its aggressive digital expansion, Sevilla FC announced a strategic partnership with SayTV on February 18, 2026. The collaboration is designed to produce high-engagement, next-generation digital content specifically tailored to the consumption habits of Gen Z and younger fan demographics.
The agreement comes less than a year after the launch of Sevilla FC+, the club’s award-winning OTT platform, which has already surpassed 2 million views and a million registered users.
“By Fans, For Fans”: The Content Strategy
The partnership moves away from traditional broadcasting, focusing on “authentic” perspectives and interactive engagement. Key elements of the new content ecosystem include:
- User-Generated Content (UGC): Fans will have opportunities to contribute their own media and perspectives to official club channels.
- Behind-the-Scenes Access: Deep-dive features offering a closer look at player culture and daily life at the Pizjuán.
- Emotional Immediacy: Dynamic, short-form content designed to capture the “heartbeat” of the club in real-time.
- Future-Proofing: SayTV CEO Martin Raithel noted that the partnership serves as a precursor to a new audiovisual format set to debut in the 2026-2027 season.
The Digital Transformation Journey
For Sevilla FC, this isn’t an isolated project but a core pillar of a self-sustaining financial model.
“When digitalization is properly planned, it ends up paying for itself,” said Jara Cisneros, the club’s Digital Director.
Lorenzo Aldobrandini, Head of Sponsorships, added that this alliance is the “next level” in an ecosystem that already manages 30 million followers across social platforms.