In a move to professionalize the world’s fastest-growing racquet sport, TEAM Marketing has partnered with Agassi Sports Entertainment (ASE) to launch the World Series of Pickleball. This new global championship property will be headquartered in Las Vegas, combining elite competition with world-class entertainment.
A New Strategic Direction for TEAM Marketing
The partnership marks a significant milestone for Swiss-based agency TEAM Marketing as it diversifies its portfolio following the end of its exclusive decades-long relationship with UEFA. Having built the commercial blueprint for the Champions League, TEAM is now applying its expertise to pickleball, overseeing sponsorship, media rights, and global brand partnerships.
Since losing the UEFA contract, TEAM has aggressively expanded into new territories, including deals with the Mexican Football Federation (FMF) and the Baller League.
Global Stage for Amateurs and Pros
Owned and developed by tennis legend Andre Agassi, the World Series of Pickleball will feature:
- Marquee Open Format: Welcoming players of all skill levels from around the globe.
- Team-Based Championship Week: A high-stakes tournament format designed for international broadcast.
- Substantial Prize Purses: Significant financial rewards aimed at attracting the world’s top professional and amateur talent.
- Celebrity Participation: Andre Agassi himself will compete alongside participants, bridging the gap between sports icons and the growing pickleball community.
“Pickleball is ready for a championship platform that combines competition, entertainment, and world-class production,” said ASE CEO Ronald Boreta. The event aims to establish Las Vegas as the premier destination for the sport while creating a scalable, long-term commercial property.