In a move that cements its status as a global Thai powerhouse, Singha Corporation has officially signed a three-year deal with the TGR Haas Formula One Team. The announcement was made during a high-profile launch at the Boon Rawd Brewery headquarters, attended by team leadership and the full 2026 driver lineup.+1
A Comprehensive Presence in Global Motorsport
The partnership marks Singha’s 17th year in the pinnacle of motorsport, but 2026 stands out as a milestone for the brand’s depth of involvement.
- Triple-Tier Strategy: Singha is now present across all three FIA single-seater tiers (F1, F2, and F3) in the same season.
- The TGR Haas Connection: As the Official Beverage Partner, Singha joins a team showing significant upward momentum under the leadership of Team Principal Ayao Komatsu.
- Global Promotion: Drivers Oliver Bearman and Esteban Ocon are currently in Thailand to film a global commercial, aiming to leverage the “excellent chemistry” between the Thai brand and the American-based team.
Supporting Homegrown Talent
Beyond the F1 partnership, Singha continues to be the primary engine behind Thai representation on the international stage:
- Formula 2: Supporting Tasanapol Inthraphuvasak.
- Formula 3: Supporting Nandhavud Bhirombhakdi, who has recently shown promising results in testing.
“Our partnership with TGR Haas F1 Team marks our 17th year in Formula 1. The presence of Ayao Komatsu, Oliver Bearman, and Esteban Ocon in Thailand reflects the importance the team places on Singha.” — Voravud Bhirombhakdi, First Senior Executive Vice President of Boon Rawd Brewery.