The collaboration is designed to integrate Audi’s performance identity into the very fabric of the Silverstone experience. Key components of the deal include:
- VIP Transportation: Audi will provide a luxury fleet for VIP guest transport during marquee events, most notably the Formula 1 British Grand Prix.
- The Silverstone Drive Experience: In a first for the venue, visitors will be able to take the wheel of the high-performance Audi RS3 for track sessions, making it the primary vehicle for Silverstone’s signature driving experiences.
- Official Pace Car: Audi will serve as the Official Pace Car Partner for a variety of domestic and international race events held at the circuit throughout the year.
Aligning with the 2026 F1 Entry
The timing of the partnership is strategic. Audi is set to officially enter Formula 1 in 2026 following its complete takeover of the Sauber team. The new outfit, competing under the banner of the Audi Revolut F1 Team, will feature a driver lineup of veteran Nico Hülkenberg and rising star Gabriel Bortoleto.
“This partnership represents a powerful synergy. As Audi enters Formula 1, aligning with Silverstone is a natural step to showcase our innovation and performance at one of the world’s most famous venues.”
— José Miguel Aparicio, Director of Audi UK
Key Strategic Locations for Audi F1:
| Facility | Location | Purpose |
| Competence Center | Neuburg, Germany | Power Unit Development |
| Hinwil Factory | Hinwil, Switzerland | Chassis Development & Race Ops |
| Audi Motorsport Tech Centre | Bicester, UK | UK Foothold & Talent Recruitment |
The proximity of Audi’s new UK Technology Centre in Bicester—just miles from Silverstone—further solidifies the “Motorsport Valley” connection, allowing the team to tap into local expertise as they prepare for their inaugural season.