According to the latest data from Ampere Analysis, the commercial landscape of women’s football is undergoing a significant transformation. The number of women’s-only sponsorship deals across Europe’s top domestic leagues has surged by 53 per cent since the 2022/23 season, totaling 181 active partnerships.
A Pan-European Trend
This growth is widespread, appearing in nearly every major European league. Italy’s Serie A Women leads the charge with a 600 per cent increase from its initial baseline, followed by Spain’s Liga F (+79 per cent) and Germany’s Frauen-Bundesliga (+69 per cent).
Beyond women’s-only agreements, there is also a sharp rise in “combined” sponsorship deals that cover both men’s and women’s teams. As of the 2025/26 season, there are 677 such integrated deals across Europe’s “Big Five” leagues, representing a 47 per cent increase over the last three seasons.
The Power of Fan Engagement
The commercial momentum is directly linked to rising fan interest. Ampere’s Sport Consumer data indicates that 17 per cent of sports fans in major European markets now follow women’s football clubs—a 21 per cent increase since the end of 2023.
Clubs that have leveraged on-field success to build strong fanbases are reaping the commercial rewards. Arsenal, Chelsea, and FC Barcelona currently rank in the top 15 per cent of European teams for sponsorship growth. These clubs have successfully attracted major global brands, including Uber, Starling, and Ticketmaster, this season.
Strategic Importance for Brands
Minal Modha, Research Director at Ampere Analysis, highlighted the catalyst for this shift:
“The Big Five domestic women’s football leagues in Europe have benefited from the momentum created by the record-breaking UEFA Women’s Euros in 2025. It is particularly striking that growth is coming not just from women’s-only deals, but from sponsorships including both men’s and women’s teams. This shows that women’s football assets, players, and IP are becoming strategically important to brands.”
As the market matures, the primary challenge for clubs will be to consistently demonstrate the unique value of their fanbases and the innovative activation opportunities that the women’s game offers to global sponsors.