Panini America, the world’s largest sports and entertainment collectibles company, has signed a multi-year exclusive trading card partnership with the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The agreement positions Panini as the league’s sole provider of trading cards, stickers, and digital collectibles.
The partnership kicks off immediately with the launch of NWSL trading cards on Panini’s Instant platform, timed to coincide with the 2026 regular season start on March 13 (Washington Spirit vs. Portland Thorns FC). Panini will produce multiple product lines featuring popular brands, blockchain-based digital collectibles, and an Official Sticker Collection.
Fan marketing initiatives, team-specific activations, and player-led campaigns will also be part of the collaboration.
Executive Statements
Mark Warsop, CEO of Panini America, said:
“We’re proud and excited to be partnering with the NWSL and NWSLPA and creating new products that showcase the outstanding athletes competing in the NWSL. Having great partners like the NWSL and NWSLPA within our portfolio is another example of our continued commitment to celebrating both soccer and women’s sports.â€
Katie Eaton, VP of Consumer Products for the NWSL, added:
“As the NWSL continues to grow commercially and expand its fan base, partnering with Panini strengthens our presence in one of the most iconic categories in sports licensing. Trading cards are a cornerstone of sports fandom, and working with a global leader like Panini allows us to showcase our players in new ways while meeting the growing demand for NWSL collectibles.â€
Meghann Burke, Executive Director of the NWSLPA, commented:
“This partnership places NWSL athletes alongside the world’s top leagues, expanding their global exposure and connecting fans everywhere. Our players are global icons defining the next era of the sport, and this collaboration elevates their prominence on the international stage.â€