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Singha Renews Partnership with ONE Championship: Elevating Muay Thai to the Global Stage
BANGKOK – Singha (Boon Rawd Brewery) has reaffirmed its commitment to global sports excellence by extending its official partnership with ONE Championship for an additional two years (2026–2027). This renewed collaboration aims to transform the “ONE Lumpinee” series into a premier global Muay Thai mega-event, reaching an audience across 195 countries.
Beyond Sponsorship: A Global Vision
The partnership extension signifies more than a standard corporate sponsorship; it is a strategic effort to cement Muay Thai as a top-tier international sport.
“This partnership represents our commitment to pushing Muay Thai toward becoming a true global sport,” said Mr. Voravud Bhirombhakdi, First Senior Executive Vice President of Boon Rawd Brewery Co., Ltd. and Co-CEO of Boon Rawd Trading Co., Ltd. “Today, ONE Lumpinee is no longer just a local event; it is an international stage followed by fans worldwide. This creates a vital opportunity to showcase both Muay Thai and the Singha brand to a global audience.”
Mr. Bhirombhakdi emphasized that the collaboration aligns with Singha’s long-standing dedication to supporting Thai athletes across various disciplines—from motorsports to golf—helping them reach the highest ranks of international competition.
Launching “Singha ONE Hit The Ring”
To celebrate the renewal and engage the grassroots Muay Thai community, Singha has launched a major campaign titled “Singha ONE Hit The Ring.” Key highlights of the campaign include:
- Elite Ambassadors: Four world-class Thai fighters—Superbon, Rodtang, Tawanchai, and Rambolek—will spearhead the movement, hosting exclusive activities across a network of 23 premier Muay Thai gyms throughout Thailand.
- Exclusive Fan Rewards: Eight lucky winners will be selected to travel to Japan to witness the highly anticipated bout between Rodtang and Takeru at the historic “ONE SAMURAI” event.
- Prizes: Participants have the chance to compete for a total prize pool exceeding 1.5 million baht.
How to Participate
Fans looking to join the action can register from now until March 31, 2026, via the Line app at @SinghaONE. Further updates and event information are available on the Singha World of Sport Facebook page.