Former Chelsea and Real Madrid icon Eden Hazard has officially partnered with the online sportsbook and casino platform, Stake, serving as a global ambassador as the sports world builds anticipation for the 2026 World Cup.
A New Chapter for a Football Legend
Hazard, 35, joins the platform’s roster of ambassadors to spearhead fan engagement and awareness campaigns throughout the 2026 football season. With an impressive digital footprint exceeding 58 million followers across platforms like Instagram, Facebook, X, and Weibo, Hazard brings massive global appeal to the brand.
The Belgian star, who captained his national team from 2015 to 2023, boasts a trophy-laden career including two Premier League titles, two La Liga crowns, and Champions League glory. His appointment comes at a strategic time, with Stake looking to capitalize on the upcoming World Cup, which will feature 48 teams across the United States, Canada, and Mexico.
Strengthening Football Entertainment
Stake Chief Marketing Officer, Akhil Sarin, praised Hazard’s unique legacy, noting that his career is defined by the very “creativity and flair” that the brand aims to deliver.
“Eden’s legacy in world football speaks for itself,” said Sarin. “He has performed at the highest level and understands what it means to deliver when the world is watching. His worldwide appeal and deep connection with fans across Europe, Asia, and beyond make him the perfect addition to our roster.”
Engaging the Global Fanbase
Expressing his excitement about the partnership, Hazard emphasized his desire to remain closely connected to the football community during one of the sport’s most anticipated summers.
“The World Cup remains the pinnacle of our sport,” said Hazard. “I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake. Let’s make the journey one to remember!”