Spanish sportswear brand Joma Sport has announced a new marketing partnership with Spanish goalkeeper David de Gea to promote its latest football boot, the Striker.
The collaboration positions De Gea, currently playing for ACF Fiorentina, as the face of the new product line, marking a significant step in Joma’s ongoing expansion in elite football footwear.
A strategic ambassador signing
De Gea, one of the most recognizable goalkeepers in international football, brings global visibility to the brand. Known for his long spell at Manchester United FC and earlier development at Atletico Madrid, the 36-year-old represents both experience and elite performance.
Joma’s move aligns with its strategy of reinforcing its presence in top-tier football through high-profile ambassadors.
Striker boot: performance-driven design
The Striker model is designed for professional players seeking speed, precision, and comfort. Key features include:
- Lightweight, high-resistance microfiber upper
- One-piece construction to reduce friction and pressure points
- Sock-like inner structure for ergonomic fit
- Synthetic outsole for stability, traction, and responsiveness
The design reflects Joma’s continued investment in technical innovation, aimed at competing at the highest level of football footwear.
Brand philosophy and long-term strategy
Founded in 1965 in Portillo de Toledo, Joma has built a strong legacy in football, supplying teams and athletes worldwide. The brand has historically focused on product development rather than high-visibility marketing, investing heavily in research and testing.
The partnership with De Gea reinforces this approach, combining product innovation with the credibility of a world-class athlete.
A calculated move in the football market
With global competition in sportswear intensifying, Joma’s collaboration with a player of De Gea’s profile signals an effort to strengthen its position in the premium football segment.
The launch of the Striker, backed by a high-profile ambassador, represents both a product milestone and a strategic branding move aimed at expanding Joma’s global reach.