Chinese automaker GAC Group has signed a sponsorship deal with Brazilian football giant Flamengo worth R$7.3 million, running until the end of 2026.
The partnership strengthens GAC’s entry into the Brazilian market, using football as a key marketing platform.
Extensive brand visibility across assets
As part of the agreement, GAC’s branding will appear on multiple Flamengo platforms, including:
- Team shorts
- Training and pre-match kits
- Team bus and media backdrops
- Stadium advertising at the Maracanã Stadium
- Training center signage at Ninho do Urubu
The deal also includes LED advertising and video exposure during matches.
Marketing strategy focused on Brazil
GAC aims to increase brand awareness in Brazil, leveraging Flamengo’s massive fan base and visibility.
The partnership is the company’s main marketing initiative in the country since launching operations.
A global brand entering football
Flamengo executives highlighted the partnership as a strategic alignment with a global and innovative brand, emphasizing the club’s role as a powerful marketing platform.
The deal reflects the continued trend of international companies using football sponsorships to expand into new markets.