The MotoGP Grand Prix of Brazil delivered a major economic boost to Goiás, generating approximately $220 million (R$ 1.14 billion), according to a study by the Fundação Getúlio Vargas (FGV).
The event, held at the Autódromo Internacional Ayrton Senna, exceeded initial projections of around $167 million (R$ 867 million), highlighting its stronger-than-expected economic footprint.
Job Creation and Economic Activity
The study estimates that the race created 10,838 jobs, including:
- 8,206 direct jobs (75.7%)
- 2,632 indirect jobs (24.3%)
In addition, the event generated roughly $33 million in tax revenue (R$ 173 million) across municipal, state, and federal levels.
Tourism Surge and Full Hotel Occupancy
The MotoGP weekend attracted approximately 150,000 tourists, with hotel occupancy reaching 100% across Goiânia.
Visitors came from:
- 20 countries
- 25 of Brazil’s 27 states
On average, tourists spent about $1,360 per person, combining event spending and accommodation costs.
Strong Return on Investment
The economic return was significantly higher than the $48 million (R$ 250 million) invested in renovating the circuit, with the event generating roughly four times that amount in economic impact.
Global Media Exposure
According to Formula Money, international media exposure for Goiás and Brazil reached an estimated $352 million in advertising value, driven by global broadcast coverage of practice sessions, qualifying, sprint races, and the main event.
Looking Ahead to 2027
Organizers reported strong satisfaction with the event’s performance. MotoGP Brazil CEO Alan Adler indicated preparations are already underway for an improved edition in 2027, as the event continues to strengthen Brazil’s position in global motorsport.