adidas and Liverpool Football Club have officially launched the adidas x Liverpool FC Bringback collection, a nostalgic 1:1 recreation of the club’s legendary away kit from the 1995/96 season. The release celebrates a defining era in football culture, blending archive silhouettes with the iconic adidas EQT aesthetic.
A Faithful 90s Recreation
The centerpiece of the collection is the flagship away jersey, mirrored exactly after the original design worn during the mid-90s. The line extends into a full range of lifestyle and training apparel, including track jackets, sweatshirts, and training pants.
Maintaining the authentic 1990s look, the collection features:
- Classic Palette: The unmistakable adidas x LFC EQT color scheme of green, black, and white.
- Heritage Details: The retro Liverpool FC crest, the classic Carlsberg sponsor logo, and oversized adidas EQT branding.
- Modern Twist: Alongside the original colors, a sleek “Blackout” edition of the jersey has been introduced, featuring tonal logos for a contemporary streetwear appeal.
Legends Return for the Launch
To mark the debut, adidas released a short film set in “Fowler’s Sports,” a fictional retro sports shop. The campaign features club legends Robbie Fowler and Steve McManaman—stars of the original 95/96 squad—alongside current players from the Liverpool men’s and women’s first teams. The film captures the energy and community spirit of an era when football kits first transitioned into cultural icons.
The Bringback collection is part of a broader trend of “heritage” releases, tapping into the growing demand for 90s-inspired sportswear among both long-time supporters and a new generation of fans.