Adidas has officially launched the new River Plate third jersey for the 2026 season. This latest addition to the “Millonario” collection marks a bold stylistic return, reintroducing the iconic purple hue integrated with the club’s legendary red sash.
Symbolism and Design Excellence
The standout feature of this new model is the revival of purple as the base color, a fan-favorite choice for alternative kits in River Plate’s history. Combined with the traditional red diagonal band, the jersey balances heritage with a modern look.
Key features include:
- “Grandeza” Logo: The club’s institutional slogan, “Grandeza” (Greatness), is prominently featured on the back of the neck.
- Sustainable Performance: The professional version utilizes HEAT.RDY technology for elite performance, while the AERO READY version is designed for fan comfort and moisture management. Both are manufactured from 100% recycled materials.
A Unified Launch Campaign
The promotional campaign emphasizes the club’s comprehensive representation, featuring stars from both the men’s and women’s squads. Key figures in the launch include:
- Men’s Team: Juan Fernando Quintero, Lucas Martínez Quarta, Marcos Acuña, and Aníbal Moreno.
- Women’s Team: Francisca Altgelt, Carolina Ceniza, and Sofía Quiroga.
Availability
The new third kit is currently available for purchase through the Adidas app, the official Adidas website in Argentina, tiendariver.com, and the physical Adidas store located at the River Plate Museum. It will be rolling out to authorized retailers across the country shortly.