Adidas and UEFA are marking a historic milestone as they celebrate the 25th anniversary of one of the most enduring partnerships in world sports. Since the 2001/02 season, Adidas has been the exclusive provider of the official match balls for the UEFA Champions League, creating a visual identity that has become synonymous with elite European football.
The legacy of the “Starball” design
The partnership’s most recognizable contribution to the game is the “starball” design. Over the last 25 years, this motif has evolved from a simple branding exercise into a global symbol of excellence. To honor this silver jubilee, Adidas has unveiled a special 25th-anniversary ball that pays tribute to the original 2001 design while integrating the high-performance technology of the 2026 season.
Extension through 2027
The celebration comes alongside a reinforced commitment between the two organizations. The current agreement ensures that Adidas will remain the official supplier until at least the end of the 2026/27 season. This extended deal covers a broad spectrum of UEFA competitions, including:
- The UEFA Super Cup
- The UEFA Youth League
- The UEFA Futsal Champions League
A masterclass in sports marketing
Industry experts point to this alliance as a gold standard for “product-integrated marketing.” By placing the brand at the literal center of every match, Adidas has maintained a dominant presence in the hearts and minds of billions of fans. As the Champions League format continues to expand, this 25-year bond stands as a testament to the power of consistency and shared heritage in the global sports business.