The strategic partnership with Nauhany Silva is designed to support her long-term development. Moving beyond standard apparel deals, ASICS is prioritizing a holistic approach by providing high-performance gear alongside comprehensive support for her physical and mental health, adhering to the brand’s global philosophy: “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body).
The Rise of “Naná” Silva
The sponsorship follows a historic 2025 season for the teenager:
- WTA Record: At the SP Open, she became the first player under 20 to win a main draw match at the WTA level.
- 2026 Titles: She opened the current season by winning both the singles and doubles titles at the ITF J300 in Santa Cruz, Bolivia.
- Rankings: As of early 2026, she holds a career-high ranking of No. 30 in the ITF Junior World Rankings.
Market Strategy in Brazil
With the signing of Silva, ASICS solidifies a dominant position in Brazilian tennis, balancing established icons with the next generation:
- Elite Tier: Bia Haddad Maia (Global Team).
- Established Pros: Laura Pigossi and Ana Candiotto.
- The Future: Nauhany Silva.
“She represents a new generation of Brazilian athletes… We want to support her throughout her entire journey of development.” — Constanza Novillo, Marketing Director for ASICS Latin America.