Atlético de Madrid has announced a landmark strategic agreement with Grupo UAX, designating Universidad Alfonso X el Sabio as the club’s Official University. This long-term partnership aims to integrate high-level education into the very fabric of the club’s sporting and corporate operations.
The collaboration will see the co-development of academic programs ranging from vocational training to doctoral degrees, focusing on high-performance sports science, data technology, and corporate management.
A unique aspect of this deal is the hands-on involvement of the club’s own staff. Atlético de Madrid executives and technical specialists will serve as teaching faculty, while UAX students will gain exclusive internship opportunities across the club’s multidisciplinary departments.
Global and Internal Impact:
- International Reach: Programs will extend to affiliated clubs Atlético de San Luis (Mexico) and Atlético Ottawa (Canada) to standardize professional development across the group.
- Player Upskilling: Through The Valley Business & Tech School, players and employees will receive scholarships and training in business and technology to prepare for life beyond the pitch.
- Future Talent: The partnership creates a direct pipeline for educating the next generation of professionals in the sports industry.
“Education is a fundamental pillar in building our future,” said Óscar Mayo, Director General of Revenues and Operations at Atlético de Madrid. “This partnership provides the expertise to create new growth opportunities for our players and employees alike.”