Baller League US, the digital-focused six-a-side soccer competition, has secured a major broadcast agreement with Paramount-owned CBS Sports ahead of its March debut. The deal ensures that every matchday of the inaugural season will be aired on the CBS Sports Golazo Network.
February 6, 2026
The competition, which merges sport with digital culture, will feature an elite lineup of team owners and influencers, including Usain Bolt, xQc, IShowSpeed, Ronaldo, and Druski. This partnership marks Baller League’s first linear coverage deal in the US, though matches will also remain available for free on platforms like Kick, Twitch, and YouTube.
Expansion Amidst Strategy Shifts
While Baller League is expanding rapidly in the US and UK—bolstered by partnerships with Nike and Kalshi—the organization recently announced a pause in its original German market. Representatives stated that while Germany remains part of their roots, the current market size does not align with their long-term structural goals.
Felix Stark, founder and CEO of Baller League International, stated: “This agreement with CBS Sports is a major moment for Baller League as we continue to redefine what soccer can mean in America.”