Brentford FC has agreed a multi-year shirt sponsorship deal with Indeed, which will begin from the 2026–27 season and replace Hollywood Bets as the club’s main front-of-shirt partner.
The agreement comes as Premier League clubs adjust to tighter rules restricting gambling companies from appearing on the front of shirts. Brentford had already started working with Indeed earlier, with the company sponsoring training kits since 2025, making this a natural extension of an existing relationship.
The new deal will see Indeed’s branding appear on all first-team kits, including the men’s, women’s, and academy sides. It will also be featured across the club’s digital platforms and on matchdays at Gtech Community Stadium.
Beyond shirt sponsorship, the partnership includes operational elements. Brentford will integrate Indeed’s hiring tools into its non-sporting recruitment processes, reflecting the club’s data-driven approach to management and operations.
The agreement also expands into community work. Indeed will become a key partner of the Brentford FC Community Sports Trust, supporting programs focused on employment, education, and social mobility in west London.
Club CEO Jon Varney said the partnership strengthens both commercial stability and practical collaboration across the organisation, while Indeed highlighted the shared focus on connecting people with opportunities.
The deal is another example of Premier League clubs moving away from betting sponsors and toward corporate partners in sectors such as employment, technology, and finance.