World No. 1 tennis star Carlos Alcaraz has signed a new global sponsorship agreement with digital payments platform Ant International, further expanding his growing commercial portfolio off the court.
The financial terms and duration of the deal were not disclosed.
Under the partnership, Alcaraz will feature in international marketing campaigns promoting Ant International’s key services, including:
- Alipay+, its global payment gateway
- Antom, its unified merchant payment solutions
- WorldFirst, its global account management service
Strong push into global branding
Ant International described Alcaraz as a natural fit for its brand values, highlighting his competitiveness, precision, and global appeal.
The company’s CEO, Peng Yang, said the Spanish star represents “ambition without limits and unwavering dedication,” positioning him as an ideal ambassador for its international expansion strategy.
Alcaraz highlights financial inclusion mission
Alcaraz also emphasized the broader mission behind the partnership, stating that Ant International’s focus on financial inclusion was a key factor in his decision to join the brand.
He expressed support for initiatives aimed at expanding access to financial services in underserved communities worldwide.
Growing commercial profile of tennis stars
The deal further strengthens Alcaraz’s sponsorship portfolio, which already includes major global brands such as Danone and Babolat.
The agreement reflects a broader trend in modern tennis, where elite players increasingly operate as global commercial platforms, attracting partnerships far beyond the sport itself.