Formula 1 has renewed its broadcast partnership with ESPN across 18 Latin American and Caribbean territories through 2028, cementing the Disney-owned network as the sport’s primary television home in the region. The agreement extends ESPN’s coverage to include Formula 2, Formula 3, the F1 Academy, and the Porsche Super Cup, while expanding the sport’s reach…
Sports Illustrated has entered French-speaking markets through a multi-year licensing agreement with French media publisher 360 Business Media, marking the sports brand’s expansion into a new geographic region. The French-language edition will launch across France, Switzerland, Luxembourg, Belgium, and Monaco before summer 2026, combining print and digital publishing with original content and special events. The…
Amazon’s UEFA Champions League coverage has become a goldmine for advertising, with brand data showing significant performance gains that are attracting major advertisers to Prime Video’s sports offerings. The streaming platform reported increased advertiser demand following its Champions League extension through the 2030/31 season, with campaign data demonstrating measurable impact on consumer behavior. The Viewing…
Norway’s Football Association (NFF) has launched a comprehensive media rights tender covering the country’s top-tier soccer competitions beginning in 2029. The tender represents the first time Norway’s major soccer organizations have collaborated on a unified media rights process, signaling a strategic shift toward maximizing value from broadcasting rights. What’s Included in the Tender The rights…
The National Football League (NFL) is reportedly in advanced talks with YouTube for a package of four live regular-season games, as the league continues to diversify its broadcast portfolio ahead of a major rights renegotiation in 2029. The games in question were previously aired on the league’s in-house NFL Network. Following the high-profile $3 billion…
While Netflix and Apple TV+ are throwing billions at soccer and basketball, DAZN just made a quietly brilliant move: it locked down European volleyball rights through 2029 and positioned itself as the sport’s streaming destination on the continent. Most American sports fans won’t care about this. That’s exactly the point. The Boring Strategic Play That…
The 2026 Winter Olympics in Milano-Cortina proved to be a massive commercial success for France Télévisions. According to data released by Kantar Media on February 23, 2026, the public broadcaster generated €28.3 million in gross advertising investment across its main channels, France 2 and France 3. Key Figures from the 18-Day Competition The event attracted…
In a landmark programming shift, ESPN has announced the launch of “Women’s Sports Sundays,” a new primetime franchise debuting in the summer of 2026. The series will place women’s professional sports at the heart of the Sunday night sports calendar, traditionally one of the most coveted windows in American television. The End of an Era:…
In a move that has sent ripples through the sports media landscape, ESPN officially announced on Monday, February 23, 2026, the signing of former world No. 1 and U.S. Open champion Andy Roddick to a “multi-year” deal. Roddick is set to join the network’s elite commentary team just in time for the 2026 Wimbledon championships…
The 2026 Winter Olympic Games have officially marked a turning point in sports media, with Warner Bros. Discovery (WBD), NBCUniversal, and the BBC reporting unprecedented streaming growth. The favorable European timezone and the rise of unified streaming platforms like Peacock and HBO Max drove viewership to heights never seen during previous Winter Games. Warner Bros….
