With the FIFA World Cup 2026 just months away—set to kick off across Canada, Mexico, and the United States—Coca-Cola is leaning hard into its long-standing FIFA partnership with a bold musical activation. The brand has unveiled a fresh take on Van Halen’s 1984 stadium classic “Jump”, repositioning the synth-driven rock anthem as the official Coca-Cola Anthem for the tournament.
The reimagination brings together an eclectic, cross-genre lineup: Colombian reggaeton superstar J Balvin and soulful singer-songwriter Amber Mark handle lead vocals, while guitar virtuoso Steve Vai delivers the iconic (and explosive) solos and blink-182’s Travis Barker drives the drums with his signature high-energy production style. The track keeps the recognizable synth hooks and soaring guitar energy of the original but infuses modern textures, global rhythms, and a celebratory, stadium-ready vibe tailored for football’s biggest stage.
Released on March 6, 2026, via Coca-Cola’s in-house label Real Thing Records (launched in 2025) in partnership with Capitol Records, the song arrives as part of the brand’s broader “All the Feels” global marketing push around the World Cup. J Balvin has described the process of reworking the classic as “a puzzle,” blending ’80s rock DNA with contemporary Latin and urban influences to capture the excitement of living in the moment—perfectly aligned with the unifying spirit of the tournament.
An accompanying animated music video, directed by McFlyy and produced with animation studio 2veinte (Argentina), features stylized versions of the artists alongside a special cameo from teenage sensation Lamine Yamal, the Barcelona and Spain star. The clip made its physical-world debut with screenings in high-profile locations including Times Square in New York, amplifying the campaign’s reach.
Coca-Cola has a rich history of World Cup music moments—think K’naan’s “Wavin’ Flag” in 2010 or earlier anthems tied to the brand’s sponsorship. By reviving a universally recognizable rock hit and enlisting this diverse, high-profile talent pool, the company is aiming to bridge generations, cultures, and fanbases ahead of what will be the most expansive World Cup ever hosted.
The track is already streaming widely (Spotify, YouTube, etc.), and the campaign signals that Coca-Cola intends to keep the energy building right through to the summer of 2026.