Chelsea star Cole Palmer has officially secured the trademark for his famous “Cold Palmer” moniker. The announcement, made on Wednesday, January 28, 2026, marks the end of a lengthy legal dispute that had previously stalled the player’s commercial ambitions.
From Celebration to Commercial Brand
The trademark is directly tied to Palmer’s viral goal celebration, which has become a staple of his performances in the Premier League and Champions League. Along with the trademark, the 23-year-old England international unveiled a new official logo that will anchor his personal brand.
The legal journey wasn’t easy. According to The Times, Palmer’s initial filing faced stiff opposition from Chateau Palmer, a prestigious Bordeaux winery. The French estate argued that the “Cold Palmer” brand could cause consumer confusion and impact their international sales. However, the UK’s Intellectual Property Office (IPO) eventually ruled in favor of the footballer.
Expanding into Merchandising
With the legal hurdles cleared, Palmer is set to launch a wide range of “Cold Palmer” branded products, including:
- Apparel: Sportswear and casual clothing.
- Food & Beverages: Including potential entries into the drinks and alcohol markets.
By securing his brand, Palmer joins an elite group of footballers—such as Cristiano Ronaldo, Lionel Messi, Jude Bellingham, and Lamine Yamal—who have successfully turned their on-field identities into global business empires.