CVS Pharmacy, the retail division of US healthcare giant CVS Health, has announced a landmark multi-year partnership with both the US Soccer Federation (USSF) and the National Women’s Soccer League (NWSL).
The agreement establishes CVS Pharmacy as the official health and wellness partner for both organizations. As part of the deal, CVS will secure virtual signage rights across all NWSL matches and collaborate with the league to produce a health-focused social media content series.
Deepening Roots in Women’s Soccer
Beyond the league-wide agreement, CVS Pharmacy is expanding its footprint at the club level. The brand has signed specific sponsorships with two prominent NWSL teams:
- Seattle Reign
- Kansas City Current
CVS is already a long-standing partner of the Washington Spirit, a relationship that dates back to 2020. Additionally, the brand will take on the role of entitlement partner for the NWSL Youth Clinics, a community-driven project aimed at fostering the next generation of athletes.
Strategic Timing
The partnership comes at a high-growth period for American soccer. The 2026 NWSL regular season is scheduled to kick off on March 13, running through November 1. This announcement also follows US Soccer’s recent content partnership with OneFootball, signaling a broader push by the federation to enhance its digital presence and commercial value ahead of major international tournaments.