Formula 1 has officially appointed actor Damson Idris as its newest Global Brand Ambassador. The announcement follows Idris’s breakout role in the 2025 blockbuster F1 – The Movie, where he starred alongside Brad Pitt. This partnership aims to leverage Idris’s connection to pop culture to bring the sport to new, diverse audiences worldwide.
Formula 1 CEO Stefano Domenicali expressed his excitement, noting that Idris’s portrayal of pilot Joshua Pearce helped make history by making motor racing more accessible to entertainment fans.
1. The Success of F1 – The Movie
The actor’s journey with the category began during the filming of the official movie, which redefined sports cinema:
- Box Office Record: The film earned an impressive $630 million globally, becoming the highest-grossing sports film in history.
- Cultural Impact: Idris played Joshua Pearce, a young driver mentored by Sonny Hayes (Brad Pitt), a role that reportedly sparked a deep, personal passion for the sport in the actor.
2. A Strategic Bridge: Hollywood to the Paddock
As a global ambassador, Damson Idris will play a key role in expanding F1’s lifestyle presence:
- Expanding Reach: His mission is to create experiences that resonate with both die-hard racing fans and general entertainment audiences.
- Brand Exposure: Following the film’s award-winning run, Idris will be a frequent face at Grand Prix events and marketing activations, strengthening the bridge between Hollywood and the pit lane.