DAZN has officially expanded its subscription model by launching the “Full Mobile” plan, specifically designed for Italy’s younger demographic. This strategic initiative, established in collaboration with Carta Giovani Nazionale—a project supported by Italy’s Minister for Sport and Youth—aims to provide an affordable, mobile-centric entry point for sports fans aged 18 to 35.
The plan is priced at €19.99 per month and offers a more flexible alternative to traditional television viewing, catering directly to the digital-first habits of Gen Z and Millennials.
Key Subscription Features and Eligibility
The “Full Mobile” plan is not a general public offering but a targeted campaign with specific requirements:
- Exclusivity: Access to live and on-demand content is restricted exclusively to smartphones.
- Age Bracket: Only Italian and European citizens residing in Italy between the ages of 18 and 35 are eligible to activate the offer.
- Timeline: The plan can be activated via the Carta Giovani Nazionale platform until February 10, 2026.
- User Status: The offer is available to new subscribers or returning customers without a currently active DAZN account.
A Comprehensive Sports Catalog
Despite the lower price point, the “Full Mobile” plan includes a massive lineup of premium sports content:
- Top-Tier Football: Every match of Serie A Enilive, Serie BKT, and Serie A Women, as well as major international leagues like LaLiga EA Sports and Portugal’s Liga Portugal Betclic.
- Winter Sports & Olympics: Full coverage of the Milano Cortina 2026 Olympic Winter Games, plus winter sports via the integrated Eurosport 1 and 2 channels.
- Diverse Sports Portfolio: Access to the NFL, UFC, major boxing events, and international tennis and cycling.
- Basketball and Volleyball: High-level competitions including the Basketball Champions League, Spain’s Liga ACB, and top-flight Italian volleyball (SuperLega and Serie A Tigotà).